A truncated season didn’t stop the Yanks from setting a few records in 2020. That’s why we honored their legacy with a partnership campaign reminding fans that like the Bronx Bombers, some organizations were Built to Make History.
Utilizing Ford’s high-profile venue sponsorships, we and created visually engaging In-Stadium Videos that broke through the clutter focusing on the performance and tech features of our Truck and SUV lineups.
To kick off the Ford Presidents’ Day Sales Event we shifted from some iconic American imagery to performance-driven hero shots, letting our vehicles speak for themselves while encouraging drivers to Take Command of a new Ford.
During the pandemic’s peak, Ford took initiative, not only pivoting to respirator and PPE production, but by offering financial support to those in need. Here in the tri-state, we followed suit and created the Front-Line Appreciation offer for First responders, Healthcare professionals, and Military personnel.
Agency: GTB
CD: Sibila Suter
ACD: Brit Hammett / Ronney Chong
AD: Andy Gregor