From the makers of all things plastic comes…sustainability? You heard right!
The Hefty “Energy Bag Program” has helped convert over 300 tons of hard to recycle plastic into valuable resources — and to help the world get familiar, we tapped World’s Strongest Man Martins Licis to demonstrate what pulling your weight looks like.
AdAge
MarketingDive
Periscope
Agency: Periscope
ECD: Jen Stocksmith / Heath Pochucha
CD: Bridget Jewell
CW: Joseph Antenucci / Taylor Lovaas
AD: Meghan O’Brien