Weber

May — October 2024

• Produced compelling copy for Marine Corps Heritage Foundation’s 250th year across official page and creative kit

• Helped refine final audio and V.O. scripts for Marine Corps’ Made for This campaign deliverables deck

• Provided in-app, web, and email copy highlighting new digital functions of the Marine Corps Training App

• Collaborated to conceive Youtube concept around Marines’ Warrior Ethos through idea and manifesto write-ups

• Crafted copy for NÜTRL’s I.G. calendar, delivering pointed quips that aligned with the brand’s refreshing tone

• Supported NÜTRL’s flavor launches and photoshoots with witty copy that boosted brand visibility and engagement

• Worked in tandem with Publicis on Citi’s Global Wealth campaign, honing the digital T.O.V. of each product page

• Wrote for Citi card services across media ranging from web, banner and mobile to U.X. modals, modules and wizards

• Pitched online video ideas to Q-tips, helping pair key visuals to scripts that positioned them as the category leader

  Partnered with F.K.A. & B.B.H. to develop cohesive social content, supporting their live Smucker’s and Nutrish work

• Provided copy for CVS’s health services splash page, announcing new pharmacy partnerships and acquisitions

• Conceived the Live Your #ZestLife campaign to launch Jim Beam Orange, owning I.G., Reels, Giphy & X copy

• Generated ideas for Ally Bank’s social calendar, creating relevant money-themed posts for I.G. and I.G. Stories

• Promoted P.G.A.’s Ally Challenge charity by ghostwriting for select pros and influencers on their social channels

• Crafted fresh display and packaging copy for Subway across in-store touchpoints like signs, cups, bags and bowls

• Increased engagement on Subway social posts by leveraging polls, questions, sliders and other swipe-up features

• Helped write broadcast ads for Ford, including radio reads, vehicle spots and pandemic assistance commercials

• Named Ford retail sales events while crafting the campaign messaging across web, email, direct mail and social

• Promoted Ford’s official team sponsorships by providing copy for T.V. scripts, O.O.H. headlines and game-day mags

• Helped create the Pulling Your Weight campaign ft. World’s Strongest Man, winning Hefty’s multi-agency pitch

• Developed conceptual holiday scripts for M.N. Lotto scratch games while executing against weekly social briefs

• Wrote pithy packaging copy for Publix beef jerky, matching the look and feel of their other private-label snacks

• Shaped the brand identity of Cargill’s new cooked meats business, sharing naming and manifesto responsibilities

• Provided hero headlines for M.N. brewery Hairless Dog to elevate their profile as America’s first N.A. craft beer

• Workshopped preliminary display copy for Google Nest’s in-store hubs at retailers like Best Buy and Target

• Provided long-form financial copy and legalese for H.S.B.C.’s savings and investments direct-mail brochure

• Crafted Meta/Facebook post copy to support Walmart’s holiday positioning as America’s Best Toy Shop

• Helped come up with the preliminary name for Pampers’ Very Important Parents global subscription program

• Wrote and pitched initial TV scripts for Voltaren’s new over-the-counter anti-inflammatory ointment

• Presented Super Bowl concepts and scripts to C.C.O. and creative leadership for Olay’s first big game appearance