To kick off the Holiday season, Minnesota Lottery introduced its first-ever clear scratch game. To make sure this new addition was top of mind during the gift-giving frenzy, we positioned it as the ultimate luxury item, showcasing this one of a kind scratch ticket in all its dazzling glory.
To Minnesotans, the State Fair is a way of life.
That’s why in order to promote the July run of scratch games,
we leaned into our presence at the venue and engaged our followers with iconic fair-themed posts, filters & stickers for them to share.
Agency: Periscope
Client: Minnesota Lottery
GCD: Scott Dahl 612.845.3055
CW: Joseph Antenucci (Me) 201.790.1776 | Chris Bluma 612.207.7122
AD: Nicole Meyer 608.358.6856 | Jenessa Vack 612.242.2306
